The key to successful content marketing is ensuring goals are set. The most effective goals are SMART (Specific, Measurable, Attainable, Relevant & Timely). Learn how to outline more effective goals for more impressive results with this free template.
Goals are not always clear for digital or inbound marketing efforts - the template has a drop down of the most popular goals that businesses typically want to achieve that you can build from.
Now that you've narrowed down your goal, it's time to set a value to work toward - this can be the hardest step of all, but this template should make it easy.
There are always going to be things that may stop us from reaching our goals. State those that you're aware of that may come into play so you can start planning ways of getting around them.