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FREE Workbook: Content Mapping Workbook

Using Buyer Personas & Lifecycle Stages to Create Targeted Content


Awareness. Consideration. Decision.


Creating relevant, valuable content is a key component to creating a successful digital presence and inbound marketing campaign. The content you create should be in line with your persona's goals and challenges.

You need to create the right content, for the right people, at the right time. How do you do this? By mapping out your content according to each buyer persona and lifecycle stage.

Sound a bit complicated? Don’t worry! Check out this super helpful content mapping template that will walk you through the entire process.


What Is Content Mapping

To ensure that your content is effective at generating and nurturing leads, you need to deliver the right content, to the right people, at the right time. Content mapping is the process of doing just that.


Buyer Personas & Lifecycle Stages

In addition to knowing who your customer is, you need to know where they are in the buying cycle or lifecycle stage (Awareness, Consideration, Decision).


Blank Templates

To help you map out content topics by buyer persona and lifecycle stage, we’ve put together a simple grid system. We’ll walk you through an example with blank templates to create for your own business.